Kids have become accustomed to a fast world, so we wanted to give them a good reason to ‘Think Slow’.
We retold Aesop's fable for Transport For London encouraging teens to give their full attention to crossing roads. The fable felt more relevant than ever, and became part of a bigger ‘Think Slow’ initiative.
Film by Sarah Dunlop at Rattling Stick.
Raid71 did the supporting artwork that was clean-stencilled next to busy London roads.