Bringing a zero beer to market in the craft category feels doable. But trying to encourage die-hard Export drinkers to go zero felt like lunacy, until we approached it with more lunacy - 15 average kiwi beer drinkers perform a feat of precision that would be impossible if they were anything less that 100%.
This film might be an unnecessarily elaborate response to old mate’s question: ‘Why are we drinking these?’. But it should arm Kiwis with the perfect rebuttal if they’re getting ribbed for drinking a zero beer.