Even though we’ve heard the fable a billion times, no kid wants to be the tortoise. So to give them more of a reason to act like the cool and composed reptile, we retold the tale for Transport for London. It was an easy job making the hares appear hare-brained. Giving a tortoise swagger was not an easy job, but Sarah Dunlop somehow managed to do it. The tired old fable felt more relevant than ever, and became part of a bigger ‘Think Slow’ initiative.
Raid71 did the supporting artwork that was clean-stencilled next to busy London roads.