Technology is smart, but not smart enough to know the impact it has on our health. So, being the big phone-slinging telco, it’s Spark’s responsibility to make sure kids build a healthy relationship with it, and that starts with screen time. But this doesn’t mean policing it. Things like that already exist. It means giving kids a fun way to manage it themselves.
So we partnered with Gilbert Rugby to develop a smart ball that helps kids balance screen time with active playtime, minute for minute. They unlock badges for new throws, kicks and insane stunt bonuses while also unlocking screen time.
Play by Spark was the first initiative for the Play platform we developed, designed to help kids build a healthier relationship with technology.