For a lot of parents, policing screen time can suck. So Spark partnered with Gilbert Rugby to develop a smart ball in order to make it suck less.
The smart ball allowed kids to manage their own screen time. They could unlock badges for new throws, kicks, even fumbles, whilst also unlocking screen time.
Play by Spark was the first initiative for the Play platform we developed, designed to help kids build a healthier relationship with technology.
Film by Mark Albiston at Sweet Shop.