Reading aloud can be scary for kids. 'What if I say it wrong?', 'What if someone laughs?' So, to boost their confidence and fast track their learning, we've created Dogphonics. A set of 5 books, specifically designed to be read to a good listener, someone who’s extremely patient, full of love and never judgemental. A dog.
It might sound like ad science, but Pedigree actually funded a study by The Waltham Petcare Science Institute, who found that a dog as a listener can improve a child’s sense of confidence, moderate feelings of anxiety, and provide support.
Book titles include, ‘It Was Not Me, I Did Not Eat The Alphabet’ and ‘Where Are My Pants?’, which is about a dog coming to terms with its bareness. ‘A Brief History of Squirrels’, and ‘The Ball That Lost its Bounce’ to follow. The books are available in stores, online and soon in every Dollar General in North America.