Our bodies are generally quite disgusting, but not in Medibank’s opinion. The Australian health insurer believes they hold every ounce of our potential and understandably want to protect that. So, in between helping them navigate a pretty severe cyber attack, we’ve been busy building their brand with a nauseatingly optimistic tone of voice, which sits somewhere between Ted Lasso and Sir David Attenborough.
The cyber attack has delayed some bigger projects, but if I had to pick a few bits to date, they’d be these…