Humanity is in disarray. We don’t know what to do. The only thing we do know is the world doesn’t need another ‘Save The World’ charity song. So we attempted to hold the world to ransom in order to raise much-needed funds.
The proactive proposal got a ‘lol’ from Richard Curtis, but a ‘please stop this’ from James Blunt’s manager. And while we didn’t get a yes, it resulted in a heap of social media attention for ReliefAid - a small New Zealand based humanitarian charity who most definitely deserve that attention.